Informative Essay About Advertisement and Slogans Essay

In 1970, the New York mea true has published an advertisement for a book with the final rating It is the in truth Thing , a slogan generally utilize by the Coca-Cola beau monde in presenting their fruit. This situation aro mathematical functions the question whether it is infringement or not employ this theme for the diary of a Harlem Schoolteacher by Jim Haskins. This essay forget contain arguments against the possibility to use this theme. On the one hand on that point forever and a day is a connection between participation and its marketing slogans and on the other hand these slogans atomic number 18 important and expensive for companies in brand-building and marketing. on that point always is a certain connection between a association or return and its useful slogans. If people think of the sentence Its the satisfying thing most of them must think unwillingly of the caffeinated drinking Coca-Cola. Advertisements using this slogan have been shown regularly on TV, in magazines, on posters or even on radio for many years, always committed with the Coca-Cola Company. In this way this connection enters the subconscious of many people. It is possible that feelings tin raft be involved with this connection or maybe there are good experiences, which people are sharing when they read or understand this word order.Its the Real Thing has become part of our cultural vocabulary and this is why no other products would better fit to that slogan than Coca-Cola. That connection cannot be broken. As you can see there always will be a connection between a fraternity and its product and their slogans. Slogans and catchphrases are very important and valuable for companies in brand-building and marketing. The savvy why companies trademark their creative and catchy sentences is that they can be sure that there will not be another firm, which could use those slogans for its advertisements.This shows that slogans can play a huge role in selling a product. The y represent the product and stand for the work quality of a company and people will refer to slogans. If a companys product shows quality and simultaneously offers a catchy and creative slogan, there would be automatically a brand-building of that company. Mr. Herbert, an executive of the Coca-Cola company, thinks if the real thing would be used by another company, it would dilute the distinctiveness of the trade slogan and strike its effectiveness and value as an advertising and merchandising tool (Herbert).He feels it necessary to have the assurance that only the Coca-Cola company has the right to use this signature saying. In the end it becomes clear that slogans are important and valuable for companies in brand-building and marketing. In conclusion, this trademarked slogan cannot be used in advertising another product than drinks of Coca-Cola. Slogans are important in connecting the product with the people and they are also valuable for companies in brand-building and marketing and this is why Groove Press must discontinue the use of Its the real thing.